Better Nights

We helped transform Better Nights, the first scandinavian ecommerce brand transforming the way we shop for sleep. We helped better nights  rethink their brand strategy and identity, from being a seller of bed and matreses to becoming the great sleep company.

Services Stategy, Branding & Communication


Great sleep changes everything.

As many other bed brands are focused on selling beds, we helped btter nights focus on selling great sleep.

To become the great sleep company we launched a new brand identity and strategy that makes shopping for great sleep simple, personal and secure from A to Zzz.  

Through a unique clean visual and simple strategy, we developed a modern and lovable personality with a brand purpose with which people can relate, understand and engage.

selected work


gravitas studio

We are a creative studio based in Aarhus, Denmark & London, UK. Call us on +4524209741 or write to hello@gravitas.studio for any inquiries.

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